A hi-fi promotion that really shines

October 12th 2007

Audio-Technica, which recently introduced its impressive new range of consumer headphones into the UK, has announced that it is working with high end hi-fi distributor, Real hi-fi, to package the stunning Shanling CD-T1000se CD Player with its highly acclaimed AD700 headphones.

The package, which should retail for a total cost of £1699.95 is being offered for £1600.  “The idea behind the package,” explained Real hi-fi’s Matthew Jameson “is to promote the CD-T1000se to audiophiles who may want to be able to listen through headphones in a shared living space.  The CD-T1000se has a dedicated valve headphone output and when we saw and heard the quality of the Audio Technica AD700s, we realised that there was a perfect partner for our CD player.”

For Audio-Technica, Harvey Roberts, Senior UK Marketing Manager said “It is always very flattering when the quality of your products is recognised by your peers.  Although being the number 2 brand in our home market in Japan, we are very new into the UK headphones market, but we are already enjoying recognition for the high standard of quality and performance that our products deliver.  The combination of the Shanling CD-T1000se CD Player and our AD700 headphone is a superb match which really enables music-lovers to enjoy the best from their CDs.  Working with dealers to promote this in-store, Real hi-fi is proving how a good distributor can add value and help its dealers to build their businesses.”

Both the Audio Technica headphones and the Shanling CD Player have enjoyed superlative reviews from some of the most discerning and knowledgeable UK journalists and it is anticipated that this combined promotion for Christmas will attract consumers who are looking to escape from the noise of festivities in their homes, as well as providing family and friends the opportunity to be extravagantly generous in the confident knowledge that they will have found the perfect gift.

To take advantage of this fantastic promotion, call Real Hi-Fi on 0870 9096777, or email: info@realhi-fi.com